Meet Elle
The assistant who answers when you ring.
Text her, call her, or chat in the app. Ask her to launch a listing, prepare marketing, draft a response, update your website, match buyers, or organize your day — she already knows the work inside Luxury Lab.
Elle/ el /proper noun
From the Luxury Lab monogram — L·L, read aloud.
Included with the membership · 7-day free trial
Today 4:12 PM
Just signed 41 Meadow Lane — launch it quietly at $6.2M.
Done. The listing is drafted, the page is staged, and three buyers in your book match.
Want the launch kit — brochure, email, socials?
One conversation
chat · text · voice
One memory
context carries everywhere
Your approval
drafts wait for your send
Every plan
included · never an add-on
More than a chatbot
She doesn't just answer. She does the work.
Most AI tools give you text to copy into another tool. Elle works directly across Luxury Lab — what she creates appears in your account, ready to review, edit, approve, or publish.
You spend less time explaining, and more time moving forward.
One assistant across the whole business.
Launch a listing
Give Elle the address, price, details, and photos. She can prepare the listing, property page, buyer matches, and launch materials.
Create marketing
Ask for a brochure, presentation, postcard, email, social graphic, market report, or custom creative piece.
Draft communication
Prepare listing descriptions, seller updates, buyer replies, follow-ups, introductions, and announcements in your voice.
Keep your book current
Tell Elle what happened after a call or showing. She can update the relationship and prepare the next step.
Match buyers to properties
Elle compares buyer preferences with new listings and price changes, then prepares personalized introductions.
Update your website
Ask her to add a section, revise copy, publish a blog post, or adjust the presentation of a page.
Prepare your day
Elle turns new activity, appointments, deadlines, matches, and follow-ups into a focused daily brief.
One conversation
Reach her however you work.
In Luxury Lab. Open Elle from anywhere in the platform to ask or start work.
Over text. Send instructions, details, and property photos from the road.
On a call. Talk through a client, listing, or task without stopping to type.
The conversation carries across every channel — start by text and continue later in the app without repeating yourself. She can draw on client conversations, buyer preferences, property details, previous instructions, brand standards, transaction timelines, follow-up history.
You, driving
“What did Priya ask about the dock on Tuesday?”
Elle
“Whether it's deeded — it is. She's free Saturday; shall I offer eleven o'clock?”
Helpful by design. Careful by default.
Messages remain drafts
Client replies are yours to review and send.
Publishing requires approval
Websites, pages, and public content wait for your confirmation.
Important actions stop and ask
Consequential changes require explicit permission.
Private notes stay private
Sensitive internal context is not inserted into outward-facing communication.
Your workspace stays yours
Your contacts and business information are not shared with other agents.
Asked, answered.
Is Elle a person?
No. Elle is an AI assistant built into Luxury Lab.
Her work is real: listings, pages, marketing, drafts, records, matches, and briefings are created directly inside the product.
Is Elle included with every plan?
Yes. Elle is included with every paid Luxury Lab plan and is not sold as a separate add-on.
Can Elle send messages without me?
Direct client replies remain drafts until you approve and send them. Approved campaigns and workflows follow the settings you choose.
What happens when Elle gets something wrong?
Elle’s work is designed to be reviewed. Public content and consequential actions wait for your approval, and figures you have not provided should remain clearly identified rather than invented.
Do I need to learn special prompts?
No. Speak or write naturally. Elle will ask for missing information when she needs it.
Meet the assistant who already knows the business.
Open an account and put Elle to work on your own book tonight.
7-day free trial · Cancel anytime