More than a chatbot
Elle doesn’t just answer. She does the work.
Most AI tools give you text to copy into another tool. Elle works directly across Luxury Lab. When she creates something, it appears in your account ready to review, edit, approve, or publish.
She understands your brand, listings, contacts, conversations, buyer preferences, transactions, and workflows.
You spend less time explaining
and more time moving forward.
What Elle can do
One assistant across your entire business.
Launch a listing
Give Elle the address, price, details, and photos. She can prepare the listing, property page, buyer matches, and launch materials.
Create marketing
Ask for a brochure, presentation, postcard, email, social graphic, market report, or custom creative piece.
Draft communication
Prepare listing descriptions, seller updates, buyer replies, follow-ups, introductions, and announcements in your voice.
Keep your client book current
Tell Elle what happened after a call or showing. She can update the relationship and prepare the next step.
Match buyers to properties
Elle compares buyer preferences with new listings and price changes, then prepares personalized introductions.
Update your website
Ask her to add a section, revise copy, publish a journal post, or adjust the presentation of a page.
Prepare your day
Elle turns new activity, appointments, deadlines, matches, and follow-ups into a focused daily brief.
One conversation
Reach Elle however you work.
In Luxury Lab
Open Elle from anywhere in the platform to ask questions or start work.
Over text
Send instructions, details, and property photos from the road.
On a call
Talk through a client, listing, or task without stopping to type.
The conversation carries across every channel. Start by text and continue later in the app without repeating yourself.
9:41 · over text
Just left the Wexford flat — quiet launch at $2.4M.
Drafted, with the page staged and both photos placed. The launch kit will be waiting when you're back at the desk.
2:15 · in the app
Draft the announcement email and see who it fits.
The email reads like you — and four buyers in the book match the brief. Introductions are staged for your approval.
6:03 · on a call
“What did Priya ask about the dock on Tuesday?”
“Whether it's deeded — it is. She's free Saturday; shall I offer eleven o'clock?”
One thread, one memory — every door of the house
Business context
She remembers what matters.
Elle can use the information already inside your workspace:
- Client conversations
- Buyer preferences
- Property details
- Previous instructions
- Brand standards
- Transaction timelines
- Follow-up history
Ask, “What did Priya want to know about the dock?” or “Which buyers match Meadow Lane?” — and Elle can work from the existing record.
You make the final call
Helpful by design. Careful by default.
Elle prepares work without taking control away from you.
Messages remain drafts
Client replies are yours to review and send.
Publishing requires approval
Websites, pages, and public content wait for your confirmation.
Important actions stop and ask
Consequential changes require explicit permission.
Private notes stay private
Sensitive internal context is not inserted into outward-facing communication.
Your workspace stays yours
Your contacts and business information are not shared with other agents.
Plainly
Asked, answered.
Is Elle a person?
No. Elle is an AI assistant built into Luxury Lab.
Her work is real: listings, pages, marketing, drafts, records, matches, and briefings are created directly inside the product.
Is Elle included with every plan?
Yes. Elle is included with every paid Luxury Lab plan and is not sold as a separate add-on.
Can Elle send messages without me?
Direct client replies remain drafts until you approve and send them. Approved campaigns and workflows follow the settings you choose.
What happens when Elle gets something wrong?
Elle’s work is designed to be reviewed. Public content and consequential actions wait for your approval, and figures you have not provided should remain clearly identified rather than invented.
Do I need to learn special prompts?
No. Speak or write naturally. Elle will ask for missing information when she needs it.
The introduction
Meet the assistant who already knows the business.
Explore Elle inside a working Luxury Lab account.
No card required