Simple pricing

One platform. Two plans.

Every plan includes Elle, your website, marketing studio, CRM, showings, workflows, and daily brief. Choose the level of creative control that fits your business.

Monthly billing · Cancel anytime · No per-lead fees

Solo

$49per month

Everything one agent needs to run a polished, modern real estate business.

Included

  • Elle on chat, text, and voice
  • MLS-synced listings where available
  • Branded website and custom domain
  • Professionally designed website templates
  • Listing and private property pages
  • Marketing documents and presentations
  • Brochures, postcards, emails, and social graphics
  • CRM and buyer matching
  • Tasks and transaction tracking
  • Lead capture and showing requests
  • Workflows and follow-up plans
  • Daily morning brief
  • Gmail and Google Calendar connections
  • CRM integrations
Start with the demo

No card required

Signature

Best for complete creative control

$99per month

Everything in Solo, plus custom website and marketing design tools.

Everything in Solo, plus

  • Visual website builder
  • Build pages section by section
  • Ask Elle to create and edit custom pages
  • Original marketing pieces created from a brief
  • Greater control over layouts and presentation
  • Recruiting desk for growing a team
Start with the demo

Custom design unlocks when you upgrade

Plan comparison

Solo and Signature, side by side.

CapabilitySoloSignature
Elle AI assistantIncludedIncluded
Chat, text, and voiceIncludedIncluded
Branded websiteIncludedIncluded
Custom domainIncludedIncluded
MLS-synced listingsIncludedIncluded
Website templatesIncludedIncluded
Visual website builder—Included
Marketing studioIncludedIncluded
Custom creative commissions—Included
CRM and buyer matchingIncludedIncluded
Leads and showingsIncludedIncluded
Workflows and daily briefIncludedIncluded
IntegrationsIncludedIncluded

Teams and brokerages

Running a team or brokerage?

Give every agent their own branded Luxury Lab workspace under one agreement.

Centralized billing

Agent onboarding

Team and brokerage visibility

Recruiting workflows

Shared operating standards

Enterprise sign-in

Talk to our team

Explore before you subscribe

The demo is a real working account.

Open Luxury Lab with sample listings, contacts, marketing materials, workflows, and a daily brief already in place. Try Elle. Create marketing. Explore the CRM. See how the full platform works before connecting your business.

Open the demo

No card required

Before you ask

Asked, answered.

Is the demo free?

Yes. The demo is free and does not require a credit card.

What happens when I subscribe?

Choose your plan and complete payment securely through Stripe. The sample information is removed and your existing workspace becomes ready for your real business.

What is the difference between Solo and Signature?

Solo includes the complete operating platform.

Signature adds the visual website builder and the ability to create fully custom website pages and original marketing designs.

Can I change plans later?

Yes. Plans are billed monthly, and you can upgrade or downgrade without moving your data.

Are there per-lead or marketing fees?

No. Luxury Lab does not charge per lead or require marketing credits on these plans.

Can I connect my MLS?

MLS and IDX availability varies by market. Tell us where you operate and we will confirm available coverage.

Can I keep my current CRM?

Yes. Luxury Lab can connect with Follow Up Boss, Lofty, Salesforce, and HubSpot.

Begin today

Your business deserves better software.

Start with a working demo. Upgrade when you are ready to make it yours.

Try Luxury Lab

No card required