Your AI assistant
Ask. Elle gets to work.
Text her from a showing. Call her from the car. Chat with her at your desk. Elle can create listings, draft marketing, prepare replies, update records, match buyers, and organize your day using the information already inside Luxury Lab.
Launch 41 Meadow Lane quietly — coming soon at $6.2M.
Staged. Three buyers in your book match — shall I draft the introductions?
Postcard for the Meadow Lane open house?
Set in your brand with the terrace photo — proof attached. Approve and I'll ready it for print.
You
“What did Priya ask about the dock on Tuesday?”
Elle
“Whether it's deeded — it is. She's pre-approved to six-five and free Saturday morning.”
She creates
Listings, property pages, marketing materials, emails, social content, and client communications.
She takes action
Elle works inside the same tools you use. Her work appears in Luxury Lab ready for your review.
She remembers
Conversations, client preferences, listing details, and previous decisions stay connected across chat, text, and voice.
Your digital presence
A website designed to win business.
Create a beautiful real estate website that looks established, stays current, and turns visitors into real relationships.
Private offerings · Palm Beach
41 Meadow Lane
Coming soon · $6,200,000
The Boathouse — off market
Every unlock files to your book
Built around your brand
Use a professionally designed starting point or build your site section by section.
Listings stay current
Publish properties from your MLS feed where available. Listings update as their status changes.
Private listings capture interest
Gate off-market and coming-soon properties behind a simple registration experience.
Your domain. Your identity.
Connect your own domain. Luxury Lab handles certificates and ongoing technical maintenance.
Easy to update
Change copy, images, sections, and pages visually — or ask Elle to make the update for you.
The marketing studio
Every listing, beautifully presented.
Create polished marketing without waiting on an agency or opening a design tool.
Listing presentations
Build persuasive seller presentations using your brand, listings, market information, and approach.
Property brochures
Turn listing details and photography into sophisticated print-ready brochures.
Postcards and invitations
Create just-listed, just-sold, open-house, event, and direct-mail pieces.
Email campaigns
Draft branded announcement emails that work reliably in your clients’ inboxes.
Social content
Generate coordinated graphics in formats sized for posts, stories, and other channels.
Custom creative
Signature members can ask Elle to design original pieces from a simple brief.
Everything remains editable before it leaves your account.
Respond faster
Never let a good lead wait.
Luxury Lab connects each inquiry to the page, listing, or campaign that created it.
Sat 9:12
A request arrives
Priya asks for Saturday 11:00 from the listing page.
9:12
Confirmed on the spot
Instant booking checks your real availability; the calendar invite sends itself.
9:12
Filed, automatically
Priya joins your book with the moment that brought her.
2:30
The reply writes itself
Her dock question comes back answered in your voice — you press send.
Capture the full context
See who reached out, what they viewed, and what they asked about.
Make showings easy
Visitors can request appointments using your real availability.
Keep your calendar accurate
Confirmed showings are added automatically. Cancellations and changes stay in sync.
Reply with context
Elle prepares a response using the inquiry, listing information, and previous conversation. You review and send.
Your relationships
A CRM you don’t have to babysit.
Luxury Lab keeps your client book useful without turning data entry into a second job.
Every contact in one place
Organize leads, clients, referral partners, and prospects with their conversations and activity.
Follow-up that feels personal
Create thoughtful follow-up plans using your voice and preferred cadence.
Buyer matching
Store what each buyer wants and match them against new listings and price changes.
Transactions on real dates
Track contracts, inspections, walkthroughs, earnest money, and closing milestones.
Keep the tools you already use
Connect Luxury Lab with Follow Up Boss, Lofty, Salesforce, or HubSpot when you want your existing CRM to remain the system of record.
Every morning
Start the day knowing what matters.
Luxury Lab prepares a concise daily brief with the information most likely to move your business forward.
- Today’s showings
- New buyer matches
- Clients waiting for a response
- Upcoming transaction dates
- Relationships that need attention
- Tasks requiring your approval
Each item gives you a clear next step.
Good morning, Alexandra.
No meaningful updates? No unnecessary email.
Repeatable excellence
Your best process. Every time.
Turn the way you work into repeatable playbooks. A new listing can trigger its property page and launch materials. A signed contract can start a timeline for earnest money, inspection, appraisal, walkthrough, and closing. Luxury Lab prepares each step at the right time while keeping you in control of anything client-facing.
Under contract
The playbook fires itself.
Earnest · −1 day
The reminder is already staged.
Inspection · −2 days
Access confirmed, prep drafted.
Appraisal
Documents ready before they're asked for.
Closing · −5 · −2 · 0
Walkthrough, wire, keys — counted down.
Listing workflows
From signed agreement to launch.
Lead workflows
From first inquiry to long-term follow-up.
Transaction workflows
From contract to closing.
Relationship workflows
From closing day to referrals and repeat business.
Work from anywhere
Built for the way agents actually work.
Use Luxury Lab from your computer, iPhone, text messages, or a phone call. Your assistant, contacts, listings, marketing, tasks, and daily brief stay with you wherever the day takes you.
Google Calendar and Gmail connect in a few clicks.
Built to scale
Give every agent a better way to work.
Luxury Lab gives teams and brokerages a consistent operating platform without erasing the identity of each agent.
- Individual branded workspaces
- Centralized billing
- Portfolio-level visibility
- Agent onboarding
- Recruiting workflows
- Enterprise sign-in
- Shared standards and playbooks
Talk to us about teams
Before you ask
Asked, answered.
Does Luxury Lab replace my CRM?
It can. Luxury Lab includes contact management, follow-up, buyer matching, tasks, and transaction tracking.
You can also connect Follow Up Boss, Lofty, Salesforce, or HubSpot and continue using your existing CRM.
How do my listings get into Luxury Lab?
Where an IDX or MLS feed is available, Luxury Lab can sync listings automatically.
You can also create a listing manually or ask Elle to create one from an address, price, description, and photographs.
Will everything carry my branding?
Yes. Your website, property pages, documents, emails, and marketing materials use your name, logo, colors, typography, domain, and compliance information.
Is my client information private?
Your workspace and client information are isolated from other Luxury Lab accounts. Your data is not shared with other agents or sold.
Do I need to be technical?
No. Luxury Lab is designed to be used visually or through a normal conversation with Elle.
The demo
See the entire platform in action.
Explore a working account with sample listings, clients, marketing, workflows, and daily briefings.
No card required